Produced in Kent is launching a new membership offer for independent retailers and farm shops in the county to coincide with its Support Kent - Buy Local campaign.

The new Kent-wide membership offer for £50+VAT culminates with Hop to Your Local Shop Week from Monday 15-Sunday 21 June and is encouraging consumers in the county to shop for regionally grown and produced food and drink from their local store.

Membership includes a merchandising kit for the Support Kent - Buy Local campaign, featuring branded deli tickets, wobblers, shelf barkers, ceiling hangers and brochure dispensers for members to display in store.

Julie Monkman, manager of Produced in Kent, said: “The Support Kent - Buy Local campaign and special membership offer gives smaller retailers and farm shops across Kent an opportunity to be part of something much bigger and more powerful at a time when every business needs to fight for market share. We are planning a high-profile campaign across Kent’s media in June to encourage consumers to hop to their local shop and members will be able to provide a powerful visual reminder of the Support Kent - Buy Local message with this striking new, free merchandising pack.”

Hop to Your Local Shop Week will also provide shoppers with the chance to win a Produced in Kent hamper of regionally produced food and drink from Produced in Kent members. Full membership details are on www.producedinkent.co.uk

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