Bumbleberry juice is the taste of summer 2006, says juice manufacturer Frobishers.
The company is hoping to knock pomegranate and blueberry of the top spot of consumer favourites with its mixed-berry drink.
“The delicious blend of exploding flavours comes from the freshly squeezed strawberries, raspberries, blackberries and blackcurrants.
Bumbleberry juice is completely natural and contains no colourings, preservatives, flavourings or artificial sweeteners,” it said.
The company has also emphasised the versatility of its creation, marketing it as the perfect ingredient for fruit-based alcoholic cocktails.
