In celebration of British Tomato Week, JR Holland will be ensuring all of its customers, which include schools, local authorities, universities and niche restaurants in the North East, receive the best of British-sourced tomatoes in a bid to encourage customers to make the switch and buy British.

With the aim of encouraging consumers to support the local economy through buying British, the Tomato Growers' Association pushes the message that for fresh, wholesome and quality tomatoes, you need look no further than the UK.

As a strong advocate of freshly sourced and high-quality produce, JR Holland has thrown its weight behind British Tomato Week, giving all of its clients, including all North East-based school children and university students, a chance to sample the finest fresh tomatoes from the UK.

Dennis Hutchinson, managing director of JR Holland Food Services, said: “It’s a pleasure to be involved in supporting freshly sourced British tomatoes. With over 25 years of fresh produce heritage, we pride ourselves on our ability to locally source produce and support the British economy.

“The aims of British Tomato Week closely align with our values and with our established distribution network and strong customer relations, we feel that we can offer an excellent channel to market the initiative and at the same time highlight the quality and taste of British-grown produce to our customers.”

Julie Wooley of the Tomato Growers' Association said: “It’s our objective to keep the popular and delicious British tomato at the forefront of consumers’ minds. The support JR Holland Food Services is providing to this initiative has provided us with a fantastic platform to raise awareness of British produce within the North East and we are delighted that they are backing this initiative."

British Tomato Week is taking place from the May 18 to 24.

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