The rapid global growth of the Jazz apple continued to expand as it was showcased in Berlin, increasing its market strength with businesses from more than 10 countries.
More than two million Jazz trees have been planted across the southern hemisphere, Europe and the US. The variety originates from Enza International and now offers a year-round seamless supply.
Enza hopes to produce more than 2m cartons in 2009, with a 50 per cent increase in volume within five years.
The event included presentations from Alan White, business leader at Plant and Food Research in New Zealand, who led the development of Jazz, as well as Plant and Food Research team leader Stuart Tunstin, who provided growers with a close look at the latest research into growing developments.
Regional managers updated growers on learning from their respective growing environments and presented methods to consistently produce a high-quality apple that can be delivered to any international marketplace.
Tony Fissette, managing director of Enza Fruit Continent in Belgium, said: “It continues to be a privilege to market an apple that has retained record price levels even in tough economic conditions.
“Jazz gives major retailers confidence that they can secure premium margins with minimum shrinkage. Jazz is a strong, stable apple with a wonderful tangy-sweet taste that consumers love.”
Enza has provided the market with several other successful varieties, including Braeburn, Royal Gala and the Pacific Series apples.
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