Jazz Apples razzle dazzle Good Food crowds

To celebrate the beginning of the Northern Hemisphere Jazz Apple season, the team from Worldwide Fruit once again descended on the BBC Good Food Show.

The team handed out over 20,000 apples and 2000 recipe cards from a newly designed stand.

Worldwide Fruit’s commercial manager for the variety, Gary Harrison, said drawing in crowds at these events is vital.

“The BBC Good Food Show is a key part of our awareness campaign of the beginning of the UK Jazz Apple season and continues to be beneficial in helping us to reach new consumers who love food and have a passion for quality.

"We will certainly be back again next November but first we are very excited to be attending the BBC Good Food Summer Show in June in 2012.”

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