Jamie Oliver is back at the forefront of Sainsbury’s advertising campaign with a new ‘perfect Christmas’ TV ad.
The 60 second ad featuring the TV chef aired during the commercial break in Oliver highlights a number of products in its recently re-launched Taste the Difference range.
This incredible prize includes snow, decorations, a choir, fireworks and hampers of food.
The advert also encourages viewers to enter a new competition where Sainsbury's will provide the winner and their neighbours with everything they need for a 'Perfect Christmas' party.
Sainsbury's has also signed up to be the main sponsor of Christmas entertainment programming on UKTV channels such as Dave and Gold.
Oliver said: "This is one of the best ads I have ever done for Sainsbury's. In just a couple of nights the team created a fairytale Christmas with everything from snow to Christmas lights to a full choir. It is a brilliant advert and I hope that it really helps get everyone in the spirit of Christmas."
The advert was created by AMV BBDO and directed by Adrian Moat on location in Halton Gill near Skipton in the Yorkshire Dales.
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