Following the success of its online sales during the Christmas and New Year period, Interflora has stepped up its online marketing activities in the UK.
The UK’s largest flower delivery network has renewed its contract with search marketing specialist ivantage.co.uk as it looks to further strengthen the company’s position in terms of impact on organic listings.
In the run up to key periods for Interflora’s sales and brand positioning - ivantage.co.uk will increase site exposure using organic search, improving the quality of traffic to the site (interflora.co.uk) and increasing sales. ivantage.co.uk previously worked closely with Interflora focusing on its site re-build and a search marketing campaign that used valuable data from the company’s PfP (Pay for Position) activities.
The search marketing specialist will now focus on organic searches using brand-led keywords and generic terms. It will look to build organic traffic from Interflora’s traditional product lines and new innovative product categories.
Adrian Pritchard head of sales, E-Commerce, Interflora UK, said: “We are very pleased with the results achieved online over the festive period. ivantage.co.uk’s strategy of using organic as a channel for Interflora’s sales has worked very well and we are looking to capitalise on this over the next year. The next few months will be a crucial time for us.”
Matt Trimmer, managing director of ivantage.co.uk, said: “We have been able to work with Interflora at a time when their product development has been at its highest and most innovative. This enables us to maximise Interflora’s visibility with UK’s key crawling search engines.”
• ivantage.co.uk aims to help clients improve their online profitability through traffic generation, traffic analysis, traffic conversion and traffic protection. It specialises in Search Engine Marketing, Search Engine Optimisation, PfP campaign management, PfI Trusted Feed management as well as Web Analytics, website conversion improvement and online brand protection.
