The Italian presence at Fruit Logistica in February is to be scaled up this year, with 34 exhibitors ready to fill out the dedicated Piazza Italia stand.
The 825sqm area will be a step up from last year.
The stand has been completely renovated and will show Italy as a world leader, with its top products aligned with its sporting successes.
The piazza area will feature a restaurant service that will give visitors the opportunity to try typical Italian foods.
Centro Servizi Ortofrutticoli (CSO) will give an update on its €4 million Fruitness - enjoy it! campaign, which reaches out to the UK, as well as Germany, Austria, Poland and Sweden.