Moshel starts importing 'super-premium' 100 per cent pure pomegranate juice from Galilee Mountains of Israel.
Rimon, a pure, not-from-concentrate pomegranate juice from Israel, is now available in the UK.
The product comes in 275ml glass bottles with an RRP of £3.99 (€4.52) and will not be offered to multiple grocers, only independent wholesalers and retailers.
The Nachmias family has cultivated a new pomegranate for the juice in the Galilee Mountains of Israel with, it says, a greater antioxidant capacity than other types of the fruit.
Consumers who are prepared to pay extra for a 'super-premium' product are the target market for importer Moshel.
