Carrot exports from the Maon region in the north-western Negev in Israel rose by 44 per cent in 2006-07, compared with the year-earlier period.

The region turned out to be the country’s major growing area for potatoes and other roots, according to Heshi Rubin, managing director of the Maon Region Agricultural Enterprise Association.

The export of carrots in 2006-07 totalled 11,500 tonnes, of which 24 per cent was was organic.

Rubin said that the main market for Israeli carrots is Russia, where it is impossible to cultivate carrots during the winter season. In the past, Russian consumers purchased carrots from coldstorage, but as the standard of living has risen in recent years, fresh has become more popular.

Most Israeli carrots were routed to supermarket chains and other marketing venues in Moscow and St Petersburg.