International packing firm unveils brand makeover

International packing firm unveils brand makeover

International packaging design, development and manufacturing company Sirane is rebranding with a new corporate look and modern website.

The firm has grown significantly since beginning business in Telford in Shropshire 10 years ago and has created four separate divisions.

Managing director and co-founder Simon Balderson said the firm has been into food packaging, medical and healthcare, horticultural and industrial sections to make it clear what Sirane can do for other businesses.

A new corporate logo and four division logos have each been given their own colour, with the logo designed to more accurately reflect the ethos of Sirane.

Balderson said: “The logo is everything Sirane is; organic, exciting, vibrant and modern. The water drop and the leaf demonstrate the potential for huge growth from a small idea.

“Nurture something carefully and the possibilities are huge,” said Ian Beardsall, director of product, process and development and co-founder.”

Sirane is a packaging design, development, manufacture and solutions company specialising in absorbency, oven and microwave friendly products, compostable packaging, films, boards, pads and more.