Oranges and clementines from Spain will be the focus of an advertising campaign appearing on UK TV screens again this season.
Spanish trade association Intercitrus is organising and co-funding the promotion with the Spanish foreign trade office and the regional executive of Valencia.
The campaign starts in November and runs until February 2002. It is aimed at mothers of growing children and will be supported by advertising in the trade press.
The main thrust of the promotional initiative is to present the Spanish fruit as a tasty and healthy alternative to sweets for children.
The same campaign will run on German and French television with a total budget in Spain's three leading export markets of ?3million.
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