You will be aware that we are currently developing an industry wide promotional campaign.

The sector is enjoying significant government support including initiatives such as 5 A DAY and the School Fruit and Veg Scheme, however, overall consumption in the UK remains static.

An average of just 2.8 portions a day are all that are currently consumed, and the challenge therefore is to achieve the 5 A DAY target which would result in at least a 15 per cent volume uplift for the industry - imagine the impact that could have on all your businesses!

To meet this challenge we need to promote to increase consumer awareness and improve that level of consumption.

The details of our concept will be presented to the industry on September 28 and we are keen to encourage the whole of the industry to take an active part in this campaign.

For further information contact the FPC office and help us push the agenda forward on healthy eating.

• Meanwhile, it was good to see the Re:fresh Golf Day was a great success.

A grand day out was had by all and we look forward to meeting you at the next Re:fresh Golf Day.

Until then, perhaps the FPC team had better get in some extra practice.