We are working with the government and other agencies to ensure that fresh produce is recognised for its significant contribution to improving the nation’s diet and we look forward to a greater focus on key consumer groups by the department through its 5 A DAY action plan. This department has achieved significant consumer awareness of 5 A DAY but, to date, this has not translated into the widespread adoption of a healthy diet and significantly greater consumption of fresh produce.

Given the need for a strategic approach to tackling the challenge of rising obesity levels across the EU, it was disappointing to see the EU funding yet another campaign, The Tasty Bunch, which so far lacks any connection to existing successful schemes here in the UK, such as the School Fruit and Vegetable Scheme. We recognise that the EU’s healthy eating campaign and The Tasty Bunch roadshow will introduce some young people to the joy of fresh fruit and vegetables over a short period. However, it is vital that healthy eating initiatives are sustained through local and national schemes to ensure that healthy eating habits among young children are properly established. We shall be seeking assurance from the EU that it will co-ordinate more effectively in the future.

It was refreshing to see some common sense when writer and broadcaster Janet Street-Porter shared her views on local and seasonal food in her latest publication. She is not afraid to state that there are limits to enjoying a local and seasonal diet, and asks: “How many months of the year are you willing to exist on a diet of potatoes and cabbage?” There is no need to restrict choice by excluding imported produce on the basis of its carbon footprint - and yes, as Street-Porter says, growing your own isn’t necessarily cheaper and completely does your head in.

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