The food and drink sector skills council Improve has appointed a new senior marketing executive. The new recruit, Sarah Ogden, will take responsibility for the development and implementation of Improve’s marketing and communications strategy.
Ogden’s work will be instrumental in helping to increase employer engagement in the drive to boost skills in food and drink manufacturing - a sector that has an annual turnover of £74 billion, and employs 500,000 people.
Improve is one of 25 sector skills councils established by the government to take the lead in driving up skills in the workplace in order to promote higher productivity and stronger competitiveness for UK businesses in the global market.
She brings with her more than six years of marketing and communications experience. Ogden joins Improve after almost a year with Wakefield and District Housing, where she led the Promoting Excellence marketing campaign in preparation for an inspection by the Audit Commission. Prior to this, she spent more than a year at Education Leeds, which included a secondment as policy, media and communications support manager at Leeds Social Services.
Sector skills councils work closely with employers to promote greater commitment to improving skills in their workforces, and with schools, colleges, universities, and private training organisations to improve the provision of basic skills training and to make vocational and occupational training more relevant to the modern commercial climate.
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