A new image for French food and drink was unveiled at Paris trade fair SIAL at the weekend by French agriculture and fisheries minister Michel Barnier.
A new logo featuring the iconic Eiffel Tower will be used for promotional and marketing activities in export markets worldwide. The strapline ‘Bon Appétit’ aims to highlight France’s strong food culture and promote the value of sharing at meal times.
A new website will go live in December under the fresh identity, in response to requests from the UK trade for a one-stop information hub on the French food and drink industry.
The UK version of the website will build up over the next year to provide a full range of practical tools for UK importers and trade, including: a directory of French food and beverage companies exporting to the UK; economic data; production figures; information on quality standard marks; information on product ranges; and a diary of trade events in the UK featuring French brands and companies.
Françoise Prébay, a representative from the French ministry of agriculture and fisheries, said: “The new logo gives a fresh, unified signature to the varied French food and drinks offering. The website will ensure the French food and drink industry is easily accessible to existing and future UK trade partners, promoting strong links with the UK market.”
A quarterly newsletter keeping media and trade informed of developments in the French food and beverage industry is also being rolled out as part of the revamp.
The new website will be online from December at www.frenchfoodandbeverages.com
