How category management is changing the UK soft-fruit industry was the subject of Wayne Huxham's BSc (Hons) dissertation, a study deemed so impressive that the Worshipful Company of Fruiterers awarded Huxham the prize diploma for best BSc(Hons) marketing dissertation during a ceremony held on graduation day last September.

Huxham chose his subject based on a placement as assistant trading manager for KG Fruits where he worked on the Safeway and Waitrose accounts.

He graduated from Harper Adams with a BSc (Hons) agri-food marketing and business studies degree.