The second edition of Hungary IFE, held last month, met with great success, according to organisers Montgomery International Limited and Expo Media Events.

The event in Budapest attracted nearly 200 exhibitors from 22 countries as well as trade professionals from 33 countries.

Among the visitors to Hungary IFE were industry buyers from Tesco Global Croatia, Tesco Global Hungary, French retailer Auchan, and the Hilton hotel chain.

Edit Szabo, deputy general manager at AMC, said: “This is the second time we have exhibited at IFE Hungary and the quality of visitor is even better than last year, especially from the countries surrounding Hungary.”

AMC also presented a series of sessions on how to do business in the Serbian retail food market, which included a talk by Stanko Pevac from Rodic M and B on “The facts and possibilities in modern Serbia”.

Montgomery International and Expo Media have already confirmed record re-bookings for stands at Hungary 2007, which is expected to attract additional buyers from inside and outside the region of Budapest.

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