'We have the best glass producing speciality types such as midi and mini plum and large on the truss types,' HumberVHB chairman Roger Sayer told the Journal. What is important now for the UK season is uptake from customers who must be 'prepared to pay for English tomatoes as opposed to cheap imports,' said Sayer.

His organisation has come through the past season with a restructure and linked up with the Greenery to provide seamless supply of UK, Dutch and Spanish fruit.

'We have changed substantially the way we operate,' said Sayer. 'The old glass has disappeared and generally speaking we have simplified our operations as much as possible with tomatoes being packed at the nursery where they are grown. This gives growers responsibility for the whole operation and will cut down on wastage.' The changes have meant that HumberVHB has planted slightly later than usual and picking of mini and midi plum types at Runcton near Chichester began this week. 'Light levels have been good,' said Sayer, 'and we have some superb looking crops as well as a team that is absolutely determined to get things right.'