Heart of England Fine Foods (Heff) has improved its website www.heff.co.uk offering food and drink businesses and consumers a greater range of services, helpful information and points of contact.

All Heff members, from farm shops to speciality producers, are given a free listing on the site and can be searched under various criteria, including business name, county location and product type. There is also a mail-order page to list those that trade in this format and access to a new food club - Relish - where members can tap into news, food events, recipes, special offers and discounts from restaurants, independent retailers and producers across the Heart of England region.

There are also trade-support pages for members on the Heff standards and the recently launched Savour the Flavour scheme as well as details of trade-development programmes; and press pages for consumer journalists.

Heff ceo Karen Davies said: “We always strive to keep abreast of new trends and deliver the latest in news and practical support to our membership. This new look, easy to use website reflects the bank of ever-expanding services we are able to offer and also serves as an essential reference point for anyone passionate and keen to learn more about regionally sourced food and drink.”

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