Hazeldene, one of the UK’s leading suppliers of prepared salads, is launching a branded range of salad products available through the wholesale network to convenience and independent retail channels across the UK.
This is the first time the company has produced a Hazeldene branded product direct to consumers.
The range of six new products: Mixed Leaf Salad, Crisp Leaf, Sweet and Crunchy, Fresh and Crunchy Salad, Mini Crunchy Salad, and Watercress, Spinach and Rocket, will be launched this month. A Chef’s Salad bag, aimed at caterers, will also be available.
The Wigan-based suppliers produce own-label bagged salads for Somerfield, Iceland and Netto; salad ingredients for Subway and Greggs as well as supplying a number of key wholesalers.
Simon Ball, managing director of Hazeldene, said: “People’s lifestyles mean that decisions for evening meals are often made on the day, and so it is important that independent retailers offer choice and quality of products in the same manner as supermarkets. Our new range of branded salads will provide shoppers with a product that they can trust, of supermarket quality and at a reasonable price.
“We are passionate about fresh produce and work closely with our growers in the UK and abroad to ensure the freshest seasonal produce is available 365 days a year. We pour all our knowledge and enthusiasm into all our products and we hope that consumers will enjoy our new branded packs as much as we do.”
Hazeldene sources fresh produce from a carefully cultivated crop of suppliers across the UK, Europe, North America and Africa from their hi-tech base in Wigan as well as a base in Murcia, Spain allowing fresh produce to be sourced over the winter months. The leaf is mainly sourced within 20-miles of Wigan during the summer, where the plant has the capability to wash, pack and dice a broad range of salad and vegetable products.
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