Hayley Miller named new regional marketing director at Sodexo

Sodexo UK & Ireland has appointed Hayley Miller as regional marketing director.

Miller, who will report to chief growth officer Dan Weiss, joins Sodexo from CH&Co. She joined that company in 2017 as marketing director and led its strategic rebranding and repositioning following extensive M&A activity.

Her role at CH&Co also included the strategic development and execution of marketing plans for all its brands and driving its social media and digital marketing strategy.

Miller has 25 years’ experience in the foodservice sector, including previous marketing roles at both Aramark and Elior. In her new role Miller will drive Sodexo’s marketing activities with the development of a marketing hub to support its UK and Ireland marketing professional family.

She will focus on brand-led marketing strategies across its Corporate Services, Energy & Resources, Government, Health & Care and Schools & Universities businesses.

Weiss said: “Hayley’s extensive experience in the food industry will enable us to develop a dynamic marketing strategy that supports our collective ambition to become the market leader in the delivery of sustainable food services and valued experiences in the UK and Ireland.”