HarvestEye appoints new GM

Crop insights tool HarvestEye has announced the appointment of Harry Tinson as its new general manager, bringing to the team expertise in global B2B sales from across the engineering and transport sectors.

Tinson has several years of experience in global aftermarket sales and marketing, having overseen JCB’s international network of 750 aftermarket dealers, where he gained an initial insight into agri-tech and farming machinery sales. He later moved within the Bamford group to Wrightbus’ fleet support service offering AllServiceOne, as sales director for parts and services, where he led on strategic development of global aftermarket sales and operations.

At HarvestEye, Tinson will be responsible for ensuring that the business continues to innovate its harvest insights technology, enhance grower experience and expand the company’s presence in both domestic and international markets to drive revenue.

Fitting to harvesting or grading equipment, HarvestEye is a cost-effective method that delivers whole-field visibility on the size, shape and variability of crops as they are lifted.

Tinson said: “HarvestEye is dedicated to advancing the agri-tech sector and, following a tremendous six years since the company launched, I can see it has phenomenal potential to accelerate its growth even further. As a younger business with global ambitions, I’m excited to take on the challenge to scale operations, bringing in my sales expertise to this talented team, as we look to establish HarvestEye as the industry leader for crop insights systems worldwide.

“I’ve already had the opportunity to meet with a range of growers and hear firsthand about how HarvestEye is supporting their needs to deliver precision insights on more crops. This interaction is vital for us to make better business decisions, enhance the product that we can offer and diversify its compatibility for cost and eco-efficiency across a number of food supply chains.

“With HarvestEye having started to establish significant presence in a selection of global markets, particularly in Western Europe and through its partnership with Elders in Australia, I’m looking to spot opportunities where we can make the biggest impact to support more customers on mass.”

Vidyanath (Vee) Gururajan, managing director at HarvestEye, said: “Harry brings a wealth of global sales expertise from highly respectable roles in similar industries, and we are delighted to bolster our leadership team with his appointment.

“Having an understanding of the territories where we are looking to grow, such as North America and Europe, will play a vital role in our day-to-day operations to make sure we can achieve our ambitious growth plans. We want to reach more growers and packers, as they face increasing challenges to maximise profit from their produce, and Harry will be key to establishing this network.”