Tesco has decided to radically alter the way it displays its bananas to emphasis its commitment to offering a diverse range of colourings - using hammocks to protect from bruising.
It claims that wastage from bruised bananas has damaged sales and hopes the new hammocks will prevent blemishes at all stages from green to maturity.
The move follows a major survey by the retailer which revealed that shoppers want more choice in ripeness when it comes to buying the fruit.
Instead of buying either a greener or fully yellow banana, shoppers now want to buy a variety of colours allowing them to ripen accordingly over time.
Tesco banana buyer Kris Comerford said: “Brits are completely passionate about bananas and in the retail industry the fruit is known as a hero product - one of the first things that people will put on their shopping list.
“But not everyone loves a ripe banana that is going soft, just as some people don’t like them too hard, so now instead of just selling green or yellow ones we will stock all stages of ripeness in between so they can have perfect bananas every day.
“We’ve listened to what our customers want and from now on shoppers will have more option of buying bananas that are fresh to eat that day and others that will ripen during the course of the week.
“The new fixture is important as it not only allows shoppers to see the full range in a line but it will also save a lot of waste caused by bruised bananas.”
The scheme will be rolled out to 618 of Tesco’s largest stores nationwide and, if successful, will be introduced to all other stores in Britain.
No comments yet