Major supplier G’s Marketing has bolstered its convenience brand, fresh & naked, with new products and a website.
The firm has increased the bag weight of its fresh & naked mix salads from 60g to 90g at a round £1 price point.
The solo mixes of rocket and lamb’s lettuce remain in the range at 60g for 80p.
G’s has also extended the fresh & naked brand into radish with a 240g offering at 70p.
The radish and extended salad lines hit around 200 Tesco stores last month.
The company’s Living Leaves have also returned to the range after a successful test launch last summer, while a new website launched this month to allow more interaction with consumers and relate brand values.
G’s marketing director Anthony Gardiner told FPJ: “We are delighted with the ongoing success of the fresh & naked brand, which continues to receive strong emotional appeal from shoppers.”
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