The latest grocery share figures from Kantar Worldpanel for the 12 weeks ending 20 March show a sharp dip in supermarkets’ growth rate from 3.9 per cent last month to 2.6 per cent.
Grocery price inflation has continued to increase and now stands at four per cent. This is the first time that the market growth rate has fallen below the inflation rate since July 2009. Edward Garner, communications director at Kantar Worldpanel, said: “While there are no signs yet of the explosive growth in economy own-label ranges that we saw in 2008, there are now clear indications that value-for-money is driving retailer performance.”
Both Aldi and Lidl continue their double-digit growth from last month: Lidl grew its share from 2.3 per cent to 2.5 per cent in the same period - all-time record for the outlet. Both performances are being driven by existing shoppers spending more, rather than by new shoppers visiting the stores.
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