Greenvale owner Produce Investments has completed its buyout of the Jersey Royal Company (JRC) in a deal that also includes the Kent Potato Company (KPC).

Chief executive Angus Armstrong said JRC was an attractive brand proposition that would give the company greater access to early-season potatoes, as well as enhancing its planning and strategy over the rest of its crops.

It would also allow the firm to offer customers a wider range of SKUs, broaden its customer base and bolster its regional offer.

“I am delighted we have been able to purchase such a well-known business,” Armstrong said. “It takes the company into a very significant sector of the potato market.

“This acquisition marks an exciting period forthe group, as well as the employees at both JRC and KPC, providing an opportunity to continue to develop a business which combines real food and farming heritage with the demands of modern supply chains and consumer passion for this high quality brand.”

In other news, PI also confirmed that the 45-day consultation with staff at its Tern Hill packing facility has now been concluded. Operations at the site will cease in August, with volumes transferring to sites in the Scottish Borders and Cambridgeshire.

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