Greenvale AP, the Duns-based potato grower, will see its first crops of Ayrshire and East Lothian new season potatoes delivered direct to local Tesco stores as soon as they are harvested at the end of May.
A first for Tesco in Scotland sees plans underway to make sure that the first crops of new season potatoes from East Lothian are available to customers in Edinburgh from around the beginning of June, the company explained.
From Haddington to Corstorphine, six selected stores will have their loose new potatoes delivered direct from the farm on the same day as they are harvested. Signage in store will inform customers of the origin of the potatoes.
Meanwhile, on the other side of the country, working with Girvan Early Growers, a co-operative based on the Ayrshire coast, Greenvale will co-ordinate the supply of product straight from the farm to Tesco’s distribution centre at Livingston where the product will be despatched to the stores the next day.
With striking new packaging featuring the ‘Ailsa Craigs’ logo on both pre-packs and loose tray liners, it is hoped that the product will be well positioned to take its fair share of the new season market.
The initiatives are as a result of work between the growers and Greenvale, working with the Scottish Tesco procurement team, to deliver more local and seasonal products to the stores north of the border.
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