The Industributie Award in the fruit, vegetables and bread category went to The Greenery as it was voted the best producer to work with. Singled out for particular praise were its trade marketing and supply-chain management as well as the mutual respect it enjoys with its supermarket customers.
“This award is very prestigious,” said Greenery UK managing director Martin Brown. “We are extremely proud to have been awarded this prize and it underlines the hard work we put into maintaining and growing our relationships with our clients. Solid relationships are essential in order to achieve a healthy turnover and we are pleased that the work we invest in consistently delighting clients has been recognised.”
The trophy is the initiative of FoodMagazine and Interselling Training. Some 90 different producers were assessed by the Erasmus Food Management Institute which examined account management, trade marketing and supply-chain management before selecting The Greenery as a category winner.
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