US smoothie brand, Naked Juice, is to launch in the UK. Naked Juice produces a combination of fruit juice and purées blended with natural vitamins and superfoods, such as echinacea and guarana.

The brand will be available in four flavours in 450ml bottles and will be sold at Waitrose outlets and at various festivals from September 24.

Flavours available in the UK will include ‘green machine’, which is a blend of broccoli, spinach, bluegreen algae, spirulina seaweed, along with wheatgrass and echinacea.