Dutch organic supplier Eosta has launched the Great Initiatives under its Nature & More traceability system. The new campaign rewards consumers’ charitable projects with organic fresh produce.

Every month Eosta sponsors a charitable event with “healthy, tasty organic Nature & More products”, a company spokesman said. “In this way the company wants to support sustainable initiatives and put the conscious consumer in the spotlight.” Consumers throughout Europe can apply and the first awards have already been made to projects in France and the Netherlands.

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