The promotion will run over the next four weeks and stores will feature a point-of-sale shipper containing six crates of the apples.

Meanwhile, Sainsbury's customers are now able to trace all UK organic fruit and vegetables back to the farm on which they were grown. The initiative allows customers to log onto www.sainsburys.co.uk/ organics. There they can enter a unique five-digit number printed on the packaging of organic produce and view pictures and information about the farm on which they were grown. The scheme is being extended across organic fresh produce following the success of a 10-month trial on organic potatoes.

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