Stubbins Marketing Ltd kicked off British Tomato Week in style on Monday by promoting its new Good Natured British Tomato range at the Asda Store in Harlow.
Fruity character Tanya the Tomato was on hand to offer customers the chance to taste and buy the new Good Natured tomato range, exclusive to Asda.
Most shoppers who were encouraged to try a tomato walked away with a packet to buy at the check-out, with shoppers impressed by the fruit. One man, who was also impressed with the compostable packaging, said: “These tomatoes are really good quality and the flavour is excellent.”
Eileen Harper, produce manager of the Asda Harlow store, was very pleased with the event and customers’ reactions. “The Good Natured salads range has created a lot of interest since its launch last week - it has been really well received by our customers and we are looking forward to additional lines being added to the range,” she said.
“British Tomato Week remains an opportunity for Asda to push forward the message that fresh British tomatoes are good for you and they taste great too. British-grown product also requires fewer food miles and can be in our stores quicker than imported products, which means it is fresher.”
Stubbins, a 30-year-old family business, grows a wide selection of salads in Essex, Wales and Cambridgeshire. Cettina Marchione from Stubbins said: “The event has gone really well and it is so satisfying to interact with customers and see them purchasing our Good Natured tomatoes after they have sampled them.”
Stubbins also took Tanya the Tomato to The Co-op in Enfield on Monday, offering shoppers the chance to “try before you buy” on new-season British tomatoes.
Tanya provided expert advice for younger customers as she encouraged them to sample baby plum tomatoes, which were well received by shoppers of all ages. She also handed out free tomato recipe booklets, pens, pencils and furry tomato bugs.
Co-op store manager Paul Sketchley said: “It is always good to remind our customers how good our locally grown British tomatoes taste. Co-op customers care about where their food comes from and are very aware that local produce provides benefits in freshness and reduces food miles.”
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