Gomez managing director Jim Parmenter said: 'As one of Tesco's leading produce suppliers we were approached to provide the fruit for this project. It is essential that the shoppers of the future are introduced to the benefits of eating fresh produce at every opportunity. Therefore we were delighted to help in this excellent project.' Under the scheme Tesco is delivering 300 pieces of fruit free every week to children taking part in football coaching courses in north-east England over the school holidays.
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