'Farm-level returns to European producers of Golden Delicious would continue to rise as production of the variety was reduced by up to 25 per cent,' found the report, published by Belrose Inc in the US. 'It is likely that the response would be similar in the US.' Government officials and industry leaders must therefore act on this challenge as levels of production are far above optimal. The report suggests a tightening of standards to cut back on supplies to the fresh market and exploiting Golden's visual distinctiveness through new promotional, packaging or merchandising efforts.
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