Zespri has announced that the moratorium on plantings of its Gold kiwifruit will remain in place for at least another year when it will be reviewed again by the Zespri board. A report commissioned by Zespri recommended that the level of Gold plantings in New Zealand is sufficient to meet forecast increases in market demand over the next few years. The marketer is cautious to keep volumes under control as it aims to protect its investment in the development of the variety and ensure it continues to command a premium to offset the greater risks and grower-investment required to produce the fruit.
Zespri has also announced that it will offer its growers a range of commercial choices for 2004 season including the option of entering into a longer term supply arrangement with Zespri in exchange for a margin rebate, or to be extended a higher level of advance or be paid directly.
"I think providing growers with choice and incentives is positive," said ceo Tim Goodacre. "It's a way of recognising that growers are not a homogeneous group, but individually successful business people with different commercial needs and aspirations."
Meanwhile, European sales of green kiwifruit from New Zealand are 5.8 per cent ahead of 2002 in volumes with prices up 14.6 per cent in the European market.
No comments yet