The Produce Marketing Associating (PMA) will offer a series of workshops devoted to global trade topics during its Fresh Summit International Convention and Exhibition at the George R Brown Conference Center, Houston, Texas, on October 12-15.
PMA vice president of global business development Nancy Tucker said: “We are particularly excited that this year’s Fresh Summit global trade workshops offer sound research and trend analysis, and expert advice on how to integrate this information into new or existing global business and marketing plans.”
The programme includes the following workshops.
• Global supermarket growth offers super opportunities - October 13, 9.35-10.50am - a review of important changes taking place in food retailing in emerging markets - from Latin America to Asia to Eastern Europe - that could impact businesses significantly.
• Incredible India: a land brimming with opportunity - October 14, 9.15-10.45 - looking at the potential of the emerging market in India, and the backdrop of unique challenges and obstacles that are also present.
• What do consumers really think about corporate social responsibility? - October 12, 2.45-4pm - outlines new research assessing consumer attitudes in the UK and US on corporate social responsibility, exploring perspectives on terms such as organics, locally grown, food miles, carbon footprints, sustainability and fair trade.
• Traceability: choice or necessity? - October 12, 2.45-4pm - provides attendees with an understanding of full supply chain traceability and how it works within the Best Practices Framework established last year by PMA and Canadian Produce Marketing Association.
The deadline to pre-register is Friday, September 28. Participants may also register on site in Houston beginning on October 11. For more information about the 2007 Fresh Summit International Convention & Exposition, visit www.pma.com/freshsummit.
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