Global food and non-food consumer goods retailers and manufacturers have joined forces in a new global joint trade and industry body named The Consumer Goods Forum.

The new association unites the world’s leading consumer goods retailers and manufacturers and many regional specialists and independents. It has a mandate from its members to develop common positions on key strategic and practical issues affecting the consumer goods industry, to focus on non-competitive collaborative process improvement and to provide a network for thought leadership and knowledge exchange.

The organisation will be co-chaired by retailer Pierre-Olivier Beckers, president and ceo pf the Delhaize Group and by manufacturer AG Lafley, ceo of Procter & Gamble.

The forum was created by the merger of CIES, the pre-eminent food and consumer goods industry body, with the Global CEO Forum and the Global Commerce Initiative (GCI), two global retailers and manufacturer collaborative platforms.

The Consumer Goods Forum will be governed on a parity basis, and will have an equal number of manufacturers and retailers on its board of with its headquarters in Paris.

Pierre-Olivier Beckers, former chairman of CIES, said: “The global consumer goods industry is facing multiple challenges. We must address issues of environmental, social and food supply sustainability. We must continue to deliver affordable, safe food and useful, exciting products to consumers in an uncertain economic climate. We will continue to prioritise our industry-leading initiatives on food safety and social responsibility. We will continue to provide thoughtful leadership and cutting edge business intelligence. But we will do so with a united focus.”