Edeka Fruchtkontor, part of the German retail giant Edeka has become the first of the group's five fresh produce units to sign an agreement to install the VFM I-Deal trade management system.
A statement said: “VFM I-Deal is a web service concept which will strengthen Edeka's market overview by way of structuring information from its suppliers. With I-Deal, Edeka is able to integrate seamlessly with its suppliers at very low cost compared to traditional methods and to be operational in just a few weeks.”
Fred Hofman, managing director, Edeka Fruchtkontor, said: “Edeka is always looking for possibilities to improve its trading processes and become more efficient. With VFM I-Deal we will have a more structured overview of our supplier's offers, which at the end of the day means that we will trade more efficiently and with less paperwork involved.”
Jonas Emgard, md of VFM International said: "We are very pleased to work with EdekaA Fruchtkontor who is an important player in the European fresh produce trade. It will be an important reference and proof that the fresh produce industry can obtain significant savings by taking advantage of the latest web based technology.
