The Fyffes brand is celebrating its 80th birthday next month.
The distinctive blue label first appeared on July 16, 1929 and marked the first time that any fresh fruit was branded. The launch was supported by a pioneering advertising campaign.
This week, David McCann, chairman of Fyffes plc, said: “The longevity of the Fyffes brand marks a great achievement in the history of our company and is, in itself, a testament to the great care and attention afforded to the highly perishable product with which we work. Our endless dedication to quality ensures that when consumers choose a Fyffes blue-label branded product, they are buying the best.”
To mark the occasion Fyffes has made a montage of advertising for its brand, which will be framed and sent out to Fyffes’ depots throughout the UK, Ireland and the rest of Europe.
Laurence Swan, Fyffes md for research and development. said: “This milestone is a proud achievement for the brand. Over the past 80 years, the Fyffes brand has gone from strength to strength. The endurance of the Fyffes brand over an 80-year period can be attributed to the quality of the fruit to which the label is attached and the service levels behind it.
“Only the freshest produce from the most reliable producers is selected to carry the famous Fyffes blue label.”
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