Fruity Faces is to reach out to the European market with a deal with the Fruitness - enjoy it! project, aimed at five target countries, including the UK.
The blow-up plastic cases for fruit will be availble in Europe for the first time.
The three-year Fruitness campaign, which is funded by the European Union, AGEA (Agricultural Payments Agency) and Italy-based Centro Servizi Ortofrutticoli (CSO), hopes to counter junk food with the consumption of peaches and nectarines, pears and kiwifruit.
It has just announced a wider range of activities in Europe, including a primary school-based competition in Cologne, which Fruity Faces will be part of.
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