British Summer Fruits was one of the sponsors of Fruitstock 2004, which attracted as many as 150,000 people to Regent's Park during the weekend.
The association of British berry producers supported the free music festival, which featured a blend of untried and established musicians from different genres, and visitors to the VNP (Very Nice People) tent were treated to a range of home-grown soft fruit throughout the two-day spectacular.
Fruitstock is the annual offering of Innocent Ltd, the drinks maker most famous for its smoothie range, some of the key lines of which are soft-fruit based. As well as the music, the sun-drenched crowd were able to peruse a farmers market, enjoy loads of kids activities and, most importantly, learn more about berries.
The Innocent tasting tent was giving out maps to anyone who wanted to go on an educational berry trail, a treasure hunt that took participants to different parts of Regent's Park to find out more about the nutritional benefits of berries - and have some fun in the process.
No comments yet