All previous attendance records were broken at Fruit Logistica 2006, with an increase in visitor numbers of more than 20 per cent year on year.
The world’s largest international fresh produce trade event attracted more than 35,000 (2005: 29,000) visitors from 112 countries to Berlin from February 2-4.
The exhibition showcased the entire range of products and services from around the world and from every stage in the value chain, and was attended by leading decision-makers from every continent.
Although the signing of contracts is not the primary aim of exhibitors at Fruit Logistica, research by organiser Messe Berlin revealed that substantially more deals were concluded at the event than in 2005. It is estimated that more than $100 million worth of deals were tied up in the three days.
The 1,611 exhibitors from 64 countries occupied 60,000 square metres in the exhibition halls. This year some 86 per cent of the exhibitors and more than three quarters of visitors came from abroad.
Ninety-six per cent of the trade visitors described the commercial results of their visit to the fair as positive.
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