Trade show Fruit Logistica has launched a new online presence, to offer trade visitors and exhibitors the tools and information they need in a more user-friendly format.

The new site offers easy access from both PCs or mobile telephones and PDAs, enabling fresh produce professionals to be able to access the information they need.

Fruit Logistica’s Virtual Market Place has been streamlined and fully integrated into the exhibitor search function on the site.

Gerald Lamusse, global brand manager for Fruit Logistica, said: “This is part of Fruit Logistica’s continuous drive to offer our customers, and the fresh produce trade in general, the best possible platform to do business.”

The event, which takes place on February 4-6, 2009, is expected to draw more than 2,200 exhibitors from some 70 countries.

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