Preparations for next February’s Fruit Logistica in Berlin are in full swing and several further country-based halls have been announced.

Some 2,300 exhibitors from 80 countries are expected at the event from February 3-5.

Covering more than 90,000sqm of indoor space, the Messe Berlin exhibition Halls 1 to 25, plus Halls 1.1, 2.1, 3.1 and 4.1, are completely booked.

The main exhibitors in 2010 are the European fresh produce countries: Italy, Spain, Germany, France and the Netherlands. Mexico, one of the leading fruit and vegetable producing nations in Latin America, is the official partner country for Fruit Logistica 2010. All of the nation's key fresh produce companies will be represented at Mexico's largest trade fair exhibit to date.

The trend toward concentrating geographical regions in specific areas is set to continue. Latin American exhibitors will be in Hall 25. Greece, Morocco and many other Mediterranean countries will be exhibiting for the first time in Halls 1.1 and 2.1. Fruit and vegetable processing machinery will be presented in Halls 3.1 and 4.1. More than 50,000 delegates from 125 countries will be coming to Berlin for the three-day trade show. Fruit Logistica 2010 will mark the 18th edition of the trade fair, which has been staged each year since 1993.

Representatives from the German Federal Ministry of Food, Agriculture and Consumer Protection will join the Mexican Ministry of Agriculture for the opening ceremony on February 2 with Oliver Weidner, director of international quality management at Lidl, providing a keynote speech.

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