A new trade fair, branded Freshconex, will run parallel with Fruit Logistica 2008, in Berlin.
The concept recognises the rapidly growing market for fresh-cut and convenience products.
To give this fresh produce growth market its own platform, Freshconex will take place on February 7-9, 2008, at the Messe Berlin exhibition site.
Freshconex will focus on ready-to-eat fresh fruit and vegetables that are peeled, sliced, refrigerated and sold in special packages by food retailers, restaurants or vendors.
The fair will be accompanied by a sector-specific congress, where international buyers, problem solvers, technical equipment suppliers and market analysts will have opportunities to exchange information.
Registration deadline for Freshconex Berlin 2008 is July 31, 2007. For more details, visit www.fruitlogistica.de
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