Fruit importer raising funds for Africa businesses

A social enterprise that provides business guidance and support has begun importing fruit at London’s New Spitalfields Market to generate profits to help producers in developing countries tackle poverty through trade.

Sahara Communities Abroad (SACOMA) Community Services is dedicated to the supply of ethical produce and better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world.

The charity focuses on working with people from Sub-Saharan Africa and buys banana, avocado, orange, pineapple, mango, grapefruit, apple, pear and green bean from Kenya to raise money.

However, it is unable to source all its produce directly from there and instead buys ethical fruit from the EU and other countries that can be sold at more competitive prices.

With the money raised, African small-scale farmers are taught modern production techniques such as harvesting, storage, packing and transportation skills.

The training also covers quality control, sorting, grading and packing to support the marketing process. It is designed to increase productivity, reduce the costs of production and increase profit margins.

Poor production, harvesting and handling methods all lower quality of the product and have a negative impact on prices.

Chief executive of SACOMA Fresh Fruit, Perez Ochieng, said there is a lot that needs to be done in order to improve supply chains.

“If you compare farmers in Africa to Europe, the logistics is a whole new challenge. Air freight is the biggest problem but also Europe is much more organised. The farmers in Africa are not necessarily trained,” she said.

“We pushed together a couple of co-operatives and there are a whole load of issues we have to address because they have never exported before. But the farmers are poor. We need to be able to give them a better standard of living.”

SACOMA is working with stakeholders to address these obstacles. The majority of farmers are women and it is also working to improve standards of living for women and reduce their vulnerability in their communities.

In future, SACOMA hopes 90 per cent of its imports will be fair trade and ethical trade goods from Africa, but currently only 20 per cent of its produce comes from there.

While its other projects, such as its work to help people suffering from aids, have funding from the government, it is still seeking funding for its fresh food projects.

SACOMA was established in 2000 to support Kiswahili speaking communities from Sub-Saharan Africa living in the UK, many of whom are experiencing disadvantage, such as poverty, social isolation and discrimination.

It aims to empower, inform and educate members of the Kiswahili community to enable them to overcome disadvantage and social exclusion and effectively participate in the social and economic regeneration of marginalized communities in the UK.

The main purpose was stabling an enterprise that would serve the education and welfare needs of people from Sub-Saharan Africa and elsewhere, particularly Kiswahili speaking communities living as immigrants in the UK.