Del Monte has announced that it is adding a new flavour to its Fruit Burst juice range in the UK, which was first rolled out earlier in the year and targeted at children aged seven to 13.
The new flavour, a combination of pineapple and raspberry, will appear on retail shelves in August, a group press release revealed.
The new juice drink, which launches in 200ml lunchbox-friendly cartons and 1 litre packs to enjoy at home, extends the existing range of Del Monte Fruit Burst flavours - cool cherry and luscious lime, sour apple and strawberry, sweet apple and blackcurrant and sherbet lemon, orange and lime.
The Del Monte Fruit Burst range contains 15 per cent real fruit juices and a combination of vitamins including B5, B6 and B12 plus folic acid, ingredients that can improve stamina and help with concentration.
“We’ve had an excellent reaction to our juice drinks from both parents and children. What people like is the combination of child friendly flavours and additional vitamins,” says Frans Van Melis, vice-president of operations at Del Monte. “This new flavour offers a truly unique taste and judging by the trials, we expect it to be very popular.”
