LINKFresh Inc., the California-based subsidiary of Anglia Business Solutions, has announced Robert Frost as its group chief executive.
Frost’s role sees him tasked with overseeing the launch of LINKFresh, the company’s fresh produce business management ERP solution, into the US market.
The new LINKFresh US office for is located in Ventura, California, in the heart of one of the USA’s largest fresh produce growing regions.
“Our Microsoft Dynamics-based LINKFresh suite has established an excellent reputation as a transformational tool in the European fresh food industry,” Frost said.
“In addition we have already secured several US and Canadian-based customers. Establishing the LINKFresh Inc. offices in California means that existing and future LINKFresh customers will benefit from the presence of a locally based implementation and support team.
“We are very excited by the massive potential market in the US for the LINKFresh suite.”
In February Frost was named group chief operating officer for Anglia Business Solutions following the unexpected death of founder David Hurley.
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