Freshlink's new internet-based information management system for the produce industry is now available. This system mirrors current industry trading practices and leverages existing relationships, creating value for both buyers and sellers, said the company.

Busy signals, fax machines out of paper and stacks of faxes to be copied are things of the past, it promises. No special software is required. An internet connection is all that is needed to get you on your way.

You can send and receive pricing information in a private and secure environment. Freshlink means proprietary information stays in the user's control at all times. At no time is information visible to parties who are not authorised to see it.

A statement added: 'Freshlink's competitive advantage is that it strengthens existing business relationships, maintains the industry's negotiation-based way of doing business and offers superior information management process and expertise. Freshlink's solutions include: • The ability for buyers and sellers to build, control and expand their online communities.

• Integration between buyers and sellers through Freshlink to automate the business process.

• Provides tools for the internal analysis of market data to optimize decision-making.

• The ability to send and receive product lists and pricing directly from a desktop PC in seconds without IT assistance.

• The assurance of private and confidential online data.'